Publications

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Reid, Leonard N. 2006. Age Differences in How Consumers Behave Following Exposure to DTC Advertising. Journal of Health Communication 20 (3) : 255–265.

Reid, Leonard N. 2004. The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:: The Case of Direct-to-Consumer Prescription Drug Advertising. Communication Research 31 (5) : 568–599.