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Publication details [#41324]

Eastlack, Joseph O., Jr. 1987. Health claims in food advertising: is there a bandwagon effect ? Journal of Advertising Research 27 (2) : 9–16.
Publication type
Article in journal
Publication language
English
Keywords
advertising | health
Place, Publisher
Cambridge University Press

Annotation

This paper examines how the food industry handles health claims in food advertising.