Publications
Publication details [#41330]
Eck, Randy. 1987. Advertising to children: attitudes of business vs. consumers. Journal of Advertising Research 27 (5) : 40–54.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Cambridge University Press
Annotation
This paper examines the different attitudes of business firms and consumers regarding advertising to children, and investigates the impact of advertising on children and the influence of their parents' mediation in this process.