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Publication details [#41336]

Okechuku, Chike. 1988. The effectiveness of Chinese print advertisements in North America. Journal of Advertising Research 28 (5) : 35–45.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | cognition | evaluation | language and culture
Language as a subject
Chinese
Place, Publisher
Cambridge University Press

Annotation

This paper examines North American consumer attitudes toward Chinese print advertisements.