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Publication details [#42767]

Saar, Alexandra. 2005. Gender-role Stereotyping in Adult and Children's Television Advertisements: A Two-Study Comparison Between Great Britain and Poland. Communications 30 (1) : 73–90.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | gender | stereotype | television

Language as a subject

English, British | Polish

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This paper explores to what extent adult and children's television advertisements reflect gender-role differentiation in Britain and Poland.