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28190
Jensen, Jakob D.
2007.
The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review.
Journal of Health Communication
12
(7) : 623–644.
Jensen, Jakob D.
2006.
The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages.
Communication Yearbook
30
(1) : 1–34.
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