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Publication details [#44866]

Scammell, Margaret. 2006. Political advertising: why is it so boring? Media, Culture & Society 28 (5) : 763–784.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | audience | emotion | information processing | political language

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper on the dulness and informational value of political advertising examines two general party election broadcasts in the UK, using an approach disclosing both their informational content and their aesthetic and emotional attraction.