Publications

Found 3 recordsSort by Active filters:

Koeman, Joyce. 2017. Exploiting the social meanings of urban vernaculars: Differentiating effects of Citélanguage in advertising. Intercultural Pragmatics 14 (3) : 361–370.

Koeman, Joyce. 2010. Standardization or adaptation? Ethnic marketing strategies through the eyes of practitioners and consumers in Flanders. Communications 35 (2) : 165–185.

Koeman, Joyce. 2007. Cultural values in commercials: Reaching and representing the multicultural market? Communications 32 (2) : 223–253.