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29205
Koeman, Joyce
.
2017.
Exploiting the social meanings of urban vernaculars: Differentiating effects of Citélanguage in advertising.
Intercultural Pragmatics
14
(3) : 361–370.
Koeman, Joyce
.
2010.
Standardization or adaptation? Ethnic marketing strategies through the eyes of practitioners and consumers in Flanders.
Communications
35
(2) : 165–185.
Koeman, Joyce
.
2007.
Cultural values in commercials: Reaching and representing the multicultural market?
Communications
32
(2) : 223–253.
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