Publications

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Hornikx, Jos. 2018. Combining Anecdotal and Statistical Evidence in Real-Life Discourse: Comprehension and Persuasiveness. Discourse Processes 55 (3) : 324–336.

Hornikx, Jos. 2015. Non-nativeness in communication. Use and effects of foreign languages in advertising. Dutch Journal of Applied Linguistics 4 (1) : 1–5.

Hornikx, Jos. 2010. The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture. Communications 35 (1) : 93–110.

Hornikx, Jos. 2007. An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising. Journal of Multilingual and Multicultural Development 28 (3) : 204–219.

Hornikx, Jos. 2007. Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality. Communication Monographs 74 (4) : 443–463.