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Publication details [#46342]

Sriramesh, Krishnamurthy. 2007. Defining Strategic Communication. International Journal of Strategic Communication 1 (1) : 3–35.

Publication type

Article in journal

Publication language

English

Keywords

communication | discourse strategy | organization | purpose

Place, Publisher

Routledge

Annotation

This paper deals with the nature of strategic communication, defined as an organization's purposeful communication usage, intended to accomplish its mission.