Publications

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Schramm, Holger. 2015. Advertising in social network sites – Investigating the social influence of user-generated content on online advertising effects. Communications 40 (3) : 341–360.

Schramm, Holger. 2008. The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes. Communications 33 (4) : 385–401.

Schramm, Holger. 2008. A case for an integrative view on affect regulation through media usage. Communications 33 (1) : 27–46.