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31122
Schramm, Holger
.
2015.
Advertising in social network sites – Investigating the social influence of user-generated content on online advertising effects.
Communications
40
(3) : 341–360.
Schramm, Holger
.
2008.
The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes.
Communications
33
(4) : 385–401.
Schramm, Holger
.
2008.
A case for an integrative view on affect regulation through media usage.
Communications
33
(1) : 27–46.
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