Publications
Publication details [#48707]
Woelke, Jens. 2008. Separating TV ads from TV programming. What we can learn about program-integrated advertising from economic theory and research on media use. Communications 33 (4) : 455–471.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
This paper examines what economic theory and media use research can reveal about program-integrated advertising.