Publications

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Cheung, Ming. 2011. Sales promotion communication in Chinese and English: A thematic analysis. Journal of Pragmatics 43 (4) : 1061–1079.

Cheung, Ming. 2010. The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis. Journal of Pragmatics 42 (2) : 354–376.

Cheung, Ming. 2008. 'Click here': the impact of new media on the encoding of persuasive messages in direct marketing. Discourse Studies 10 (2) : 161–189.