Publications

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Wei, Ran. 2013. Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites. Chinese Journal of Communication 6 (1) : 81–102.

Wei, Ran. 2008. Ethical risk perception of freebies and effects on journalists' ethical reasoning. Chinese Journal of Communication 1 (1) : 25–37.

Wei, Ran. 2002. Embracing advertising: Chinese consumers show a new attitude in the 1990s. Asian Journal of Communication 12 (1) : 58–76.

Wei, Ran. 1998. Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising. Asian Journal of Communication 8 (2) : 124–147.

Wei, Ran. 1998. Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study. Asian Journal of Communication 8 (2) : 18–40.