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Publication details [#49622]

Huailin, Chen. 1998. Opposites apart: Explaining differential revenues between China's party and mass-appeal newspapers. Asian Journal of Communication 8 (2) : 70–99.

Publication type

Article in journal

Publication language

English

Keywords

advertising | economics | mass media | newspaper report | political system

Place, Publisher

Routledge

Annotation

This article explores the emergence of an advertising revenue gap between traditionally dominant communist party and mass-appeal newspapers in China, and examines its political and economic antecedents.