Publications
Publication details [#49622]
Huailin, Chen. 1998. Opposites apart: Explaining differential revenues between China's party and mass-appeal newspapers. Asian Journal of Communication 8 (2) : 70–99.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This article explores the emergence of an advertising revenue gap between traditionally dominant communist party and mass-appeal newspapers in China, and examines its political and economic antecedents.