Publications

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Sengupta, Subir. 1998. Turning the 'domino theory' upside down in Asia: Advertising and Singapore's cultural evolution. Asian Journal of Communication 8 (2) : 148–167.

Sengupta, Subir. 1997. Multinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials. Asian Journal of Communication 7 (1) : 1–18.