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Publication details [#49649]

Wu, Lei. 1995. A conceptual framework for understanding the content of advertising: Its application to the specific case of Chinese television commercials. Asian Journal of Communication 5 (1) : 88–109.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This study proposes a conceptual framework that accounts for advertising content and applies it to Chinese television commercials.