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Publication details [#49781]

Underwood, Carol. 2007. Health Communication in Multilingual Contexts: A Study of Reading Preferences, Practices, and Proficiencies Among Literate Adults in Zambia. Journal of Health Communication 12 (4) : 317–337.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Routledge

Annotation

The results of this study demonstrate that in the Zambian multilingual context, it is crucial to produce print health communication materials written at a grade-four English readability level and, when warranted, in apt Zambian languages, in order to assure sufficient adult reading comprehension of health materials.