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Publication details [#51898]

Eshbaugh-Soha, Matthew. 2008. The Agenda-Setting Impact of Major Presidential TV Addresses. Political Communication 25 (2) : 113–137.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This paper argues that the likelihood that televised presidential speeches will increase news coverage of presidential priorities totals 35% in the shortterm, and 10% beyond the month, whilst the success of a notional address also depends on other criteria such as former media attention and public concern.