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Publication details [#51989]

Slack, Jennifer L. 2009. Impact of Racial Attitudes on Consumers' Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference? Communication Research Reports 26 (2) : 91–104.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This study explores high- and low- (racial) prejudice White American university students' evaluations of dark- and light-skinned Black female spokespersons in print advertisements.