Publications

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Niekerk, Angelique van. 2015. The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising. Language Matters: Studies in the Languages of Africa 46 (1) : 117–138.

Niekerk, Angelique van. 2013. The use of sexual controversy in South African advertising: A pragmatic analysis. Language Matters: Studies in the Languages of Africa 44 (2) : 29–46.

Niekerk, Angelique van. 2008. A discourse-analytical approach to intertextual advertisements: a model to describe a dominant world-view. Southern African Linguistics and Applied Language Studies 26 (4) : 495–512.