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36852
Martínez-Camino, Gonzalo
.
2012.
Dialogicality and dialogue: An analysis of complexity and dynamics of fictitious dialogues in Spanish and Mexican television advertising.
Pragmatics
22
(4) : 615–650.
Martínez-Camino, Gonzalo
.
2012.
A pragmatics theory on television advertising.
Journal of Pragmatics
44
(4) : 453–475.
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