Publications

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Conradie, Marthinus. 2015. Winning the audience: A Relevance theoretic analysis of us-them relationships in a text on hiv/aids. Language Matters: Studies in the Languages of Africa 46 (2) : 159–179.

Conradie, Marthinus. 2015. The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising. Language Matters: Studies in the Languages of Africa 46 (1) : 117–138.

Conradie, Marthinus. 2013. Reason-tickle patterns in intertextual print advertising. Language Matters: Studies in the Languages of Africa 44 (2) : 5–28.

Conradie, Marthinus. 2013. The commercial value of history: A relevance theoretical analysis of historical signs in print advertisements. Language Matters: Studies in the Languages of Africa 44 (1) : 164–178.

Conradie, Marthinus. 2012. No small irony: A discourse analysis of Zapiro's 2010 World Cup cartoons. Language Matters: Studies in the Languages of Africa 43 (1) : 39–59.