Publications

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O'Keefe, Daniel J. 2007. The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review. Journal of Health Communication 12 (7) : 623–644.

O'Keefe, Daniel J. 2006. The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages. Communication Yearbook 30 (1) : 1–34.

O'Keefe, Daniel J. 2003. Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research. Communication Theory 13 (3) : 251–274.

O'Keefe, Daniel J. 1979. Ethnomethodology. Journal for the Theory of Social Behaviour 9 (2) : 187–219.