Publications
Publication details [#67039]
Xiang, Yu. 2019. Virtual gifting on China’s live streaming platforms: hijacking the online gift economy. Chinese Journal of Communication 12 (3) : 340–355.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This article proposes an exploratory case study on the nascent “virtual gifting” feature of China’s live streaming platforms. It concludes by offering a reconsideration of the role of critical communication studies in turning the tide of China’s live streaming industry.