Publications

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Forceville, Charles. 2018. The affordances and constraints of situation and genre. Visual and multimodal rhetoric in unusual traffic signs. International Review of Pragmatics 10 (2) : 158–178.
Forceville, Charles, ed. 2017. Multimodal Argumentation and Rhetoric in Media Genres. (Argumentation in Context 14). John Benjamins.
Forceville, Charles. 2010. The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42 (12) : 3418–3430.
Forceville, Charles, ed. 2009. Multimodal Metaphor. (Applications of Cognitive Linguistics 11). De Gruyter.
Forceville, Charles. 2005. Addressing an audience: Time, place, and genre in Peter van Straaten’s calendar cartoons. Humor 18 (3) : 247–278.
Forceville, Charles. 2005. Visual representations of the idealized cognitive model of anger in the Asterix album La Zizanie . Journal of Pragmatics 37 (1) : 69–88.
Forceville, Charles. 2002. Review of $English for sale: A study of the language of advertising. Journal of Pragmatics 34 (3) : 341–344.
Forceville, Charles. 2002. The identification of target and source in pictorial metaphors. Journal of Pragmatics 34 (1) : 1–14.
Forceville, Charles. 2001. Review of $Film/Genre. Journal of Pragmatics 33 (11) : 1787–1790.
Forceville, Charles. 1999. The Metaphor "COLIN IS A CHILD" in Ian McEwan's, Harold Pinter's, and Paul Schrader's The Comfort of Strangers. Metaphor and Symbol 14 (3) : 179–198.
Forceville, Charles. 1997. Review of $By Word of Mouth: Metaphor, Metonymy and Linguistic Action in a Cognitive Perspective. Journal of Pragmatics 28 (5) : 637–644.
Forceville, Charles. 1996. Pictorial Metaphor in Advertising. Routledge.