Publications
Matsumoto, Yoshiko. 2018. The case of Japanese otona ‘adult’: Mediatized gender as a marketing device. Discourse & Communication 12 (4) : 401–423.
Matsumoto, Yoshiko. 2015. The power of the ordinary: Quotidian framing as a narrative strategy. Journal of Pragmatics 86 : 100–105.
Matsumoto, Yoshiko. 2009. Beyond stereotypes of old age: the discourse of elderly Japanese women. International Journal of the Sociology of Language 2009 (200) : 129–151.
Matsumoto, Yoshiko. 1997. The Rise and Fall of Japanese Nonsubject Honorifics: The Case of 'o-Verb-suru'. Journal of Pragmatics 28 (6) : 719–740.