Publications

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Kong, Kenneth C.C. 2013. Juxtaposing identities as a symbolic resource: social and problem gamblers in Singapore's problem gambling campaign. Text & Talk 33 (1) : 25–51.
Kong, Kenneth C.C. 2008. A filial son or a loving mother?: Evaluation as recontextualisation devices in property transaction reports. Journal of Pragmatics 40 (4) : 431–453.
Kong, Kenneth C.C. 2007. Eastern voices: enriching research on communication in business: a forum. Discourse & Communication 1 (2) : 131–152.
Kong, Kenneth C.C. 2006. A taxonomy of the discourse relations between words and visuals. Information Design Journal + Document Design 14 (3) : 207–230.
Kong, Kenneth C.C. 2006. Accounts as a politeness strategy in the internal directive documents of a business firm in Hong Kong. Journal of Asian Pacific Communication 16 (1) : 77–101.
Kong, Kenneth C.C. 2006. Linguistic resources as evaluators in English and Chinese research articles. Multilingua 25 (1/2) : 183–216.
Kong, Kenneth C.C. 2006. Property transaction report: news, advertisement or a new genre? Discourse Studies 8 (6) : 771–796.
Kong, Kenneth C.C. 2005. Linguistic resources as evaluators in English and Chinese research articles. Multilingua 24 (3) : 275–308.
Kong, Kenneth C.C. 2003. “Are you my friend?”: Negotiating friendship in conversations between network marketers and their prospects. Language in Society 32 (4) : 487–522.
Kong, Kenneth C.C. 2002. Managing the ambiguous and conflicting identities of ´upline´ and ´downline´ in a network marketing firm. Discourse Studies 4 (1) : 49–74.
Kong, Kenneth C.C. 2001. Marketing of belief: intertextual constructions of network marketers' identities. Discourse & Society 12 (4) : 473–503.
Kong, Kenneth C.C. 1999. Politeness of service encounters in Hong Kong. Pragmatics 8 (4) : 555–575.
Kong, Kenneth C.C. 1998. Are simple business request letters really simple? A comparison of Chinese and English business request letters. Text 18 (1) : 103–141.