Publications
Ylänne-McEwen, Virpi. 2006. The Portrayal of Older Adults in Advertising: A Cross-National Review. Journal of Language and Social Psychology 25 (3) : 264–282. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Ylänne-McEwen, Virpi. 2004. Shifting alignment and negotiating sociality in travel agency discourse. Discourse Studies 6 (4) : 517–536. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Ylänne-McEwen, Virpi. 2003. Social roles and negotiation of status in host-tourist interaction: A view from British television holiday programmes. Journal of Sociolinguistics 7 (2) : 135–163. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)