Publication details [#28618]
Englis, Basil G., ed. 1994. Global and multinational advertising. (Advertising and Consumer Psychology 3). Hillsdale: Lawrence Erlbaum. xii + 266 pp.
Book – edited volume
This collective volume contains analyses of methodological issues, theoretical explorations of cultural and social values and their implications for marketing specialists, investigations of gender- and sub-culture advertising, and studies of advertising efforts in various international markets.