Publications

Publication details [#11474]

Worsening, M. 1999. Metaphors of hegemonic masculinity - An analysis of sport and advertising in the German news magazine 'Der Spiegel'. 19 pp.
Publication type
Article in journal
Publication language
English
Keywords
areal studies | Der Spiegel | German | hegemonic masculinity | metaphor of masculinity | use of metaphor in advertizing | use of metaphor in sports