Publication details [#11780]

Winter, Bodo. 2014. Horror Movies and the Cognitive Ecology of Primary Metaphors. Metaphor and Symbol 29 (3) : 151–170. 20 pp.
Publication type
Article in journal
Publication language
Place, Publisher
Milton Park: Taylor and Francis


The paper offers an analysis of two metaphors, viz. EVIL IS DOWN and EVIL IS DARK, found in horror movies and responsible for creating fear. For this reason, such parameters as metaphorical associations between verticality and affect as well as brightness and affect, respectively, are taken into account. Moreover, the author of the article draws an outline of how cinematic manifestations of such metaphors contribute to the extension of metaphorical concepts, and to what extent they keep those metaphors alive within a given culture.