It is well-known how metaphors work as important mental tools and vehicles of meaning or conceptual perceptions which help individuals express themselves. Related to that point, the perception of the concept of the school manager is influenced and determined by metaphors. This study draws on data collected in interviews to 106 teachers from Erzincan.. Results showed that teachers used an amount of 24 metaphors in their conceptualization of the school manager. The metaphors were classified into different categories. The topic of “management” showed the highest occurrence in these metaphors. Specifically school managers were conceptualized under the metaphorical terms of commander, soldier, computer, pencil and manager.