This article provides an analysis of the meaning production on the remixed covers of Veja magazine which appeared on Facebook during the second round of the 2014 presidential election. Its powerful plurality (given that both verbal and visual languages are integrated) and spreading in digital media are taken into consideration. The sociodiscursive imaginary concept (CHARAUDEAU, 2006; 2013) and the concept of irony (CHARAUDEAU; MAINGUENEAU, 2012; DUCROT, 2001) are used in the theoretical analysis. It is shown that images and words were selected for both the covers of Veja and the remixed covers with the purpose of exerting an ideological influence on the opinion of the reader during the electoral process, which might produce a change in their vote.