Publications
Publication details [#12778]
Danyushina, Yulia. 2011. Metaphor in business media discourse. Issues in Cognitive Linguistics 8 (1) : 37–44. 8 pp.
Publication type
Article in journal
Publication language
Russian
Keywords
Place, Publisher
The Russian Cognitive Linguists Association
Abstract
This paper analyzes metaphors used in English business media discourse and describes the main cognitive and semantic clusters of metaphors. Relying on cognitive metaphor theory, the author substantiates her hypothesis of the importance that metaphor (and other tropes) have in the business discourse as a tool for creating public opinion and social construction. The author provides examples to show how metaphor is used to manipulate public opinion and create a specific image of business and major business people.