Publication details [#1299]

Gozzi, Raymond, Jr. 2013. Metaphors in action. ETC: A Review of General Semantics 70 (3).
Publication type
Article in journal
Publication language


In the text, the author raises the problem of the overuse and abuse of media and electronic devices especially by younger generations. The issue is presented through the description of some cases in point, such as overuse of mobile phones while walking on the street or text messaging while driving or students’ use of laptops and cell phones in class. The contemporary issue at stake is claimed to be motivated by a directly proportional relationship between reality and the increasing development and advances of technology: the more reality becomes boring, the more technology becomes magnetic, and vice versa. Solutions are proposed to face the issue.