Publication details [#13277]

Huang, Yanli and Chi-Shing Tse. 2015. Re-examining the automaticity and directionality of the activation of the spatial-valence "Good is Up" metaphoric association . PLOS ONE 10 (4).
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Article in journal
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The aim of this paper is to study the unidirectionality and automaticity operating in Conceptual Metaphor Theory i.e. when a concrete entity is used so as to understand an abstract one. The metaphor being studied is GOOD IS UP. Six experiments were carried out in order to explore spatial-to-valence and valence-to-spatial metaphoric associations.