“No te saltes las señales. Elige vivir”. Th is is the slogan of the latest campaign launched by the Spanish Ministry of Public Health, Social Services and Equality (2011) to off er women the mechanisms to identify everyday behavioural patterns closely connected with gender violence. But, where should we be looking to identify these behaviours? El sustrato cultural de la violencia de género, originally published in 2010 and re-edited in 2012, provides a fruitful answer to this question, arguing that the signals of gender violence are continuously present in cultural representations. (Abstract provided by the author)