Publications
Publication details [#14276]
Stampoulidis, Georgios, Marianna Bolognesi and Jordan Zlatev. 2019. A cognitive semiotic exploration of metaphors in Greek street art. Journal of Cognitive Semiotics 12 (1). ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Abstract
The authors argue for a rapprochement between cognitive linguistics and semiotics in metaphor research, given that similar issues are discussed, related to conventionality, context-sensitivity, cross-cultural variation, creativity, and different semiotics systems (mistakenly called "multimodality"). The point is made with for focus on metaphors in Greek street art, analyzed from the perspective of cognitive semiotics.
Using the Motivation and Sedimentation Model (MSM), which distinguishes
between three interacting levels of meaning making: the embodied, the sedimented, and the situated, the authors suggest a new definition of metaphor as sign use based on experiencing
one thing in terms of another, giving rise to both tension and iconicity between two different meanings.
By reviewing a prior empirical study on unisemiotic and polysemiotic metaphors in
Greek street art, the author argue that metaphoricity is ultimately a matter of situated and
socio-culturally-sensitive sign use.