Publications

Publication details [#14359]

Santiago-Guervós, Javier de. 2019. Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech. Estudios de lingüística del español 40 : 9–26. 18 pp. URL
Publication type
Article in journal
Publication language
English
Place, Publisher
ELiEs
ISBN
11398736

Abstract

Based on the theories of classical rhetoric dealing with the inventio, dispositivo, elocutio, memory and actio -common elements in any communicative act- this research article will focus on two of them inherently related to the persuasive rhetoric. One of them is connected to elocutio which refers to the specific vocabulary chosen with a particular intention at the time of the speech The second element would be the inventio or type of discourse selected for a specific communicative act: format in which the discourse is performed in order to reach the target recipient as effective as posible without a considerable amount of effort. From this approach, the word and the “container” through which the discourse is developed so as to appeal the recipient will be studied.