This book includes a transcribed version of Prof. Zoltán Kövecses’ November 2010 lectures as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The contents of this book include language as well as conceptualization of emotions, metaphor and metonymy in discourse, cross-cultural variation in metaphor, and also the study of the relationship existing among language, culture and mind, examined from a cognitive linguistic perspective.