Publication details [#14415]

Darics, Erika and Jonathan Clifton. 2019. Making applied linguistics applicable to business practice: Discourse analysis as a management tool. Applied Linguistics 40 (6) : 917–936. 20 pp.
Publication type
Article in journal
Publication language


The present paper focuses on increasing the discursive awareness of business practitioners. Additionally it aims to develop their discourse analysis skills, since the investigations on talk-in-interaction are to be considered paramount in order to achieve managerial objectives. Past research on the topic remains insufficient. The paper is a call for action in order to make discourse analysis a management tool to be applied to business practice.