This volume discusses the concept of rhetoric at the present time. The ancient art of effective speaking and writing has been marginalized for a long time because of its manipulative purposes. The authors maintain that rhetoric does not belong to the past, but that it is currently adopted in contemporary communication instead. They argue that using rhetoric nowadays means persuading through diverse communication techniques. Therefore, rhetoric is the key to understand how communication around us works, i.e. social media, news on the web, fake news, and in the language of populism. This new reality needs a new rhetoric to achieve new competencies and to provide an interpretation of novel and complex phenomena.