Publication details [#1724]

Nicaise, Laurent. 2014. The Market as a Rational and Responsible Human Being: Measuring the Impact of Metaphor on Financial Decisions. Metaphor and the Social World 4 (1) : 90–108. 19 pp.
Publication type
Article in journal
Publication language
Place, Publisher
Amsterdam: John Benjamins


Due to the difficulties in efficient data processing which the growing amount of information causes, it has been observed that the power of imagery tends to be equivalent to that of objective technical indicators. This paper discusses how some metaphorical themes related to the notion of responsibility and rationality influence investors’ decisions to invest or not in a specific financial product.