This paper explores tensions within the notion of the metaphor of production as illuminating features of the market of, and for, psychology. In particular it highlights problems with the distinction between producer and consumer set up by the production metaphor. It also considers how this applies to process of conceptualizing psychology's concepts as well as their effects, and the cultural specificities covertly maintained within psychology's apparently general claims. Finally it addresses the question of whether there are alternatives to the market of, and for, psychology-in terms of changing our practice as psychologists. (Erica Burman)