This article explores the way geoengineering (i.e., reflecting sunlight away from Earth or extracting carbon dioxide from the atmosphere) was framed between 1988 and 2010. Are the metaphors used “metaphors we live by” or “metaphors we die by”? The sub-corpus Industry Trade Press of the newspaper database LexisNexis was searched and 91 articles were collected for the analysis. Salient discourse metaphors were identified and linked to conceptual metaphors, more linguistically hidden. The corpus data revealed one master argument (“geoengineering is the only way to avoid catastrophic climate change”) linked to three conceptual master metaphors: THE PLANET IS A BODY, THE PLANET IS A MACHINE and THE PLANET IS A PATIENT. Most metaphors identified framed geoengineering in a positive way, but there were a few negative examples as well.