Publications

Publication details [#3709]

Coulter, Robin and Tilottama G. Chowdhury. 2006. Sensory metaphor and meanings: Development of a cross-sensory heterogeneity index. Anthesis - Revista de Letras e Educação da Amazônia Sul-Ocidental 33 : 453–454. 2 pp. URL
Publication type
Article in journal
Publication language
English
Keywords
business studies | consumer research | cross-sensory heterogeneity | heterogeneity index | marketing studies | meaning | sensory metaphor