The guiding principle running through the chapters in this volume is a consideration of which modes play a role in the identification and interpretation of the metaphors studied. Almost invariably, this entails taking into account the genre to which the discourse featuring a multimodal metaphor belongs: advertisements, political cartoons, comics, animation, musical compositions, oral conversations and lectures, feature films. Another recurring dimension is the extent to which a metaphor is not only embodied but also governed by the cultural or professional community in which it functions. We will now briefly introduce each of the chapters in the book. (Charles Forceville and Eduardo Urios-Aparisi)