Publication details [#486]

Eubanks, Philip. 2008. An Analysis of "Corporate" Rule in Globalization Discourse: Why We Need Rhetoric to Explain Conceptual Figures. Rhetoric Review 27 (3) : 236–258. 23 pp.
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Article in journal
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The article examines the conceptual metaphor CORPORATIONS ARE GOVERNMENTS, and explores the interdependencies between the metaphoric processes active in the unconsciousness, as held by Conceptual Metaphor Theory, and rhetorical effects of the linguistic expressions used for encoding the particular conceptual metaphor. The analysis covers broad rhetorical patterns, as well as narratives used in linguistic organization of argumentation. The article emphasizes the interplay between (often deliberately employed) metaphor, metonymy and narrative structures, in addition to demonstrating ways of conveying ideological biases.