Gibbs lays the foundations for the study of metonymy in ordinary language as well as literary discourse. He situates metonymy in a larger cognitive context and adduces evidence for the conceptual basis of metonymy. Thus, the Gricean notion of conversational implicature can be seen as being metonymically motivated; metonymic reasoning may also contribute to the establishing of coherence by means of "conceptual anaphors." Finally, Gibbs also shows how metonymy is operative in discourse and leads to a better understanding of contextually determined reference, indirect speech acts, and colloquial tautologies. (Klaus-Uwe Panther and Günter Radden)